A MARKETING POWERHOUSE
With our unique team of experienced bilingual and bicultural executives, ARENAS has worked on over 500 entertainment campaigns including film, home entertainment, television and numerous brand launches and events.
ARENAS has a wide breadth of marketing core competencies to offer maximum results, turn-key service and cost-efficiency. We are capable of leading campaigns or playing nice in the sandbox with other teams.
We specialize in targeting and engaging the full acculturation spectrum of the Latino market including bilingual, bicultural Millennials.
For nearly 30 years ARENAS has been disrupting the Hispanic media landscape to drive reach, awareness and box office results.
Building buzz and engagement at the local and national level by going deep into the culture and behaviour of the Hispanic community.
We take a digital-first approach to meet the growing opportunity of the Hispanic market online.
ARENAS is immersed in the U.S. Hispanic market and we deliver strategic media plans, buys, and consulting that drive measurable results.
ARENAS develops comprehensive marketing strategies rooted in a deep understanding of the consumer, the marketplace, and our client’s brands.
90% of the Hispanic population is Christian. Faith-based marketing offers tremendous opportunities in engaging this community.
ARENAS films include EMPIRE, starring John Leguizamo and IMAGINING ARGENTINA, starring Antonio Banderas and Emma Thompson.
Arenas has distributed films such as: NICOTINA, BLESS ME, ULTIMA, and THE THREE WISE MEN, as well as providing services to third parties on a rent-a-system basis.