Marcelino – a pioneer in the US multicultural marketplace – has spent 30 years specializing in the Hispanic market, working with his clients to create measurably fluent and impactful campaigns. He has worked with a wide range of clients across several categories including network television branding and tune-in campaigns, film releases, and other content and entertainment properties ultimately leading to the recent acquisition of Arenas Group in 2020.
Marcelino is known for his market intelligence and insight and is valued as a true strategic resource who has worked with many of his clients for several years, helping them to shape their vision for success. Having set the current industry standards for Hispanic D2C and integrated marketing campaigns he has always specialized in general-to-Hispanic market “cross-over” campaigns and leading more clients to incremental growth in the fastest growing market in the United States. Marcelino is committed to the mantra that brands, products, services, content and programming all need to “Enculturate or Die!” A proud Cuban-American and native of Chicago, Marcelino currently lives in Santa Monica where he enjoys baseball, whiskey and a great cigar.
Mauricio Marín is an advertising and marketing specialist with over 17 years of experience in creative development and art direction in the U.S. Hispanic Market and LATAM. Starting his career as a copywriter, Mauricio has an uncanny ability to internalize a brand and speak on its behalf, guiding advertising and communication efforts as a staunch brand advocate. His experience includes agency as well as client-side assignments, leading cross-cultural creative teams, and directing the development of marketing assets that connect with target audiences on a personal level.
Mauricio brings to the Arenas Group team his attention to detail and the expertise that he has gained in agencies like DDB and Ogilvy, and clients like Aeromexico, Mexicana Airlines, Maseca, Mission Foods, Guerrero Tortillas, LéaLA, TABASCO Sauce, and Technology Credit Union.
Mauricio is a coffee grower and a native of Colombia (not Columbia).
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